You’ve met her online a million times, on her design, lifestyle, food or mommy blog. I’ve had the privilege of meeting her in person at the Blog Your Way Studio Retreat. I met her – the modern bloggerette, I met myself 17 times over. It was magical. I was so intrigued by how much I had in common with the women present at BYW Studio, I began to wonder, what specifically makes us so alike?! Today, I can present you with a synthesis of who she is and how she works – this modern bloggerette.
The modern bloggerette loves gadgets
She has in iPhone 4s and a MacBook Pro, probably even and iMac at home. You can tell she works on the computer alot and has no time for long start up phases and crashing programs. A DSLR camera is also a standard tool. She totes around this large camera because she knows it makes the best photos. Her model is a Canon at least D60 or D600. From afar she seems to have a very intimate relationship with her smart phone. But that is only because her friends live in it!

She is 32
On average that is, she might be 26 or 42, she’s been around long enough to know where the rubber hits the road.
She’s a multitaksing genius
There is a cookie on a plate. Before you have taken a bite, chewed and swallowed it, the bloggerette has already posted a perfectly styled photo on instragam, taken pictures with her DSLR and drafted a blog entry about this cookie in her head, all that while talking to you, looking you in the eye. It’s how she rolls!
She’s a world citizen
Our bloggerette lives in France, is originally from Canada, now married to an Australia. Her father is from Rome, but she was born in Hawaii. She proficiently speaks and writes in at least two languages, or could if she wanted to.
She’s well educated
The modern bloggerette has a at least one University or vocational degree, sometimes even more. She might be a pediatrician, psychologist, journalist, PR manager or nutritionist. In the rare case she is not one of these the below point applies.
She’s a self-taught expert
Because she simply starting doing what she loves (styling, baking, writing, designing, drawing, photography, sewing…) with so much passion and enthusiasm and stuck with it, she ended up mastering skills other people have degrees in. She found that niche, that thing she likes to do just for fun, just to do it. The question what she’d do all day if she already had all the money in the world has a simple answer – it’s what she blogs about!
She’s married
The bloggerette is married to Mr. [put her blog name here], who is also well educated and supports her in every way – financially, morally, emotionally. He furthermore delivers the regular reality check when his bloggerette comes undone over mean comments or copy cats – “Is your life in immediate danger? No?! Then stop crying!”
She has an average of 1 child
For the most part that means she has either no kids or at least 2 kids.
She’s a social media genius
This lady knows what’s going on in the world of social media, she has a twitter account, linked to her facebook, where she has a fan page for her website with a veritable fan crowd. She was also on pinterest and instragram before it became cool. She is now on Tout, if you want a little heads up on what will be the next big thing in social media. The most important aspect about her social media affinity is how she uses it. She makes connections, builds a community and makes friends online who send her gifts in the mail, tell her their darkest secrets but she may never meet them in person.
She generates money
This lovely lady is getting paid by her bloggery. She is making what she used to make at “her old job” or making more money than she had ever dreamed of. In short, she is running a business, an enterprise, a brand!

Bloggerette Godmothers Holly Becker and Steffi Luxat
The bloggerette is hard on herself
The meanest comments on any blog pale in comparison to what she does to herself. She is very critical of herself and beats herself up (often unnecessaryly so). She takes 100 photos and doesn’t post one because none of them were good enough. She bakes 50 cookies and throws them in the trash because they tasted slightly different than what she was going for. In her own mind she is a perfectionist. Praise her for imperfection, dear reader, she needs to hear it from you!
She is bursting with creativity
The modern bloggerette has ideas coming out her butt, she wants to do 5 million things, preferably all in the same day. This girl, let me tell you, she is so creative, she makes the kind of stuff that result in the infamous “Why didn’t I think if this” moments.
She knows her stats
She blogs between one and five times a week. She has between 40 and 40000 daily visitors. Our blog girl knows who comes to her site, how many stay and what they are looking at for how long. She’s nerdy like that.
She’s in transition
Our blogger friend has gone through some severe changes in her life and had to face her demons. From a time of crisis she emerged floating on top, because she is creative, a doer and a problem solver. So don’t nail her to her content, she is ever evolving, taking you, dear reader, with on her journey.
The bloggerette has style
There was a time when the image of the nerd who spends “all day on the computer” was that of a lonely fat man or a cat lady. Though our bloggerette might have cats, she is anything but a cat lady. She is social, she is active, she lives in the real world and she has style! She finds, lives and sometimes even creates the latest trends.

The BYWStudio Crew Picture by Thorsten Becker
Hi My name is Dani and I’m a modern bloggerette.

Me Picture by Thorsten Becker
PS. If you are curious to meet my fellow bloggerettes you can find them here:
Louisa - Westegg INTERIORS
Sabine – Housing Needs
Orit – Tweelingen
Geraldine – Little Big Bell
Holly – Love, Thomas
Elisa – 7 Things for 7 days
Susanne - Lieschen Heiratet
Rincy - A little bird love
Inga - Glomery Lane
Jana – Cookies from my soul
Gudy – Eclectic Trends
Bridgee - Little Star Blog
Nic – Luzia Pimpinella
Magda - Nice and nicer
Louise – 30sMagazine
Sabrina – Gefilztes
































Dani,
I really enjoyed reading this. It has given me a lot of food for thought and will be taking this all into consideration as I work toward my goal of improving and getting my blog going. You’ve always been an inspiration to me. Thank you for everything!
-hugs-
Raye recently posted..Christmas Chocolate Peppermint Cupcakes
Thanks Raye, you are SO talented, I know you will go a long way. Big Hugs!
Can you hear me laughing? This is so true and well-written, really wonderful! This is so us, even though I have to admit that I’ve got three kids so I don’t really fit in with the average
Have a wonderful weekend!
xoxo, Isabelle
Thanks Isabelle, some of the points fit more or less well
For example my style and trend-setting-ability need some major work
Well you just described me! Hahaha. Well almost. Obviously there are a few things slightly different but for the most part that is so me… Sounds like you had a fantastic time at Holly’s! Great post Dani!
Simone recently posted..To do something different…. people shots
Simone, it was fabulous! Next up photography training with you
Oh, come on girl!
This post is so awesome, I love it. It describes perfectly what nobody else outside the blogging world can understand. The feeling that there are so many other likeminded souls out there is just amazing and finding them and connecting ( by ecourses or other things to cross our path) is just the best. Have a very lovely weekend!
Jasmin recently posted..Treat yourself!
Thanks Jasmine, you are such a sweetie!
I forgot to mention, this hat with the pompom and washi tape (isn’t it?) is the cuuutest.

Jasmin recently posted..My Christmas Decorations
What a cool angle! I love it when people use their own unique angle to feature a topic. Compliments!
p.s. your description is so on spot!
Louise – 30s Magazine recently posted..Christmas shopping in Hanover
People are just so fascinating especially figuring out what makes them (us) alike
Liebe Dani, ein TOLLER Post. Danke dafür – sollte man ausgedruckt immer dabei haben und jemandem in die Hand drücken, der wieder mal fragt: “Ein Blog? Blogen? Hä? Was ist das?”
BIG HUG aus dem Taunus***
Ha, das waer’s doch
XOX
Lovely post! It IS food for thought! It seems you all had a wonderful time at the BYW Studio!
Have a nice week!
Marianne recently posted..Happy Third Advent
You too Marianne
Sehr schön beobachtet und geschrieben, gut getroffen, interessant zu sehen, wie viel wir gemeinsam haben. Der Artikel sollte an alle Redaktionen, Verlage, Blogger Seminare, etc. geschickt werden! Gudy xx
Gudy Herder recently posted..Travel Treasures: Christmas lighting in Salerno, South Italy
Haha, Danky Gudy, wer weiss, vielleicht ist ja ein “backlink” von einer grossen Redaktion in meiner Zukunft?!
Dani, it is a fantastic post! I really enjoyed reading it! It is a very interesting angle to see the world of a blogging girl and it just shows, how much we all had in common. I want to read more such posts
. LG, Magda
Magda recently posted..Skomentuj Searching for emerald in Hannover, którego autorem jest Lovingit.pl
Thanks Magda, I do want to do more posts like this, you know some deep stuff with a pinch of humor, to balance out all the cupcakes
Dani, this is such a great post! And so true! Love it!
Big hug,
Susanne
XO
FABULOUS, Dani. This is so very well said. It’s so funny that we all have these things in common. No wonder we all connected so wonderfully last weekend! x
Holly Marder of Love, Thomas recently posted..Blogging Your Way Studio Part Three: Stars in our Eyes!
So true, we come from the same tree
Dani, I LOVE THIS POST !!! You described us to a T…
Very unique angle, too – you rock girl !!!
Bridgee recently posted..Blogging Your Way Studio – At Home With Holly Becker !
Oh how lovely!
Loved everything you’ve mentioned, girl!
This is sooo me in a lot of things you wrote about, except fot the Apple devices lol
Well written and I caught myself smiling a lot!
Many blessings,
niner
niner bakes // ninerbakes.com recently posted..Christmas Cake Pops Tutorial: How to make Holly Leaf Cake Pops
Thanks girl
I figured my next post might be about my sprinkle addiction, then we can talk
LOL
Ein toller Artikel! I LIKE!
Liebe Grüße,
Sabine
Sabine recently posted..Jetzt aber schnell: Letzter Versandtag ist am Donnerstag, den 20. Dezember 2012
Danke
Dani this is a super cool, awesome blog post! I love it!!
You are a total rock star bloggerette & I’m so pleased you’re one of the friends that live in my iphone and my heart!
Big hugs,
Louisa x x x x
Same here – someone should invent a heart shaped smart phone
Big Hugs
Sorry for being late to the party. What an excellent synopsis. I think we can see each of us in your analysis. Brilliant and entertaining
x
geraldine recently posted..My life sized Christmas papercut by Rob Ryan
Hi there!This post really got my attention! It is well-written, witty and charming. I did enjoy reading it.I do relate with many things in your post, on top the “burning with creativity” voice .
I love your photos of the meeting with Holly and fellow classmates, it looked like you had real fun there! It’s wonderful.
Momographica recently posted..A Graphic Designer letter to Santa Klaus
What a great post!! I really enjoyed reading that and could see a lot of me there too…thanks for sharing, the workshop sounds like it was SO Great!!!
Thank you so much for kind feedback ladies
You nailed it! How funny. How’d you do that? Freakish! I’d love to meet some of you ladies. I’m 36, full-time mom of 2 kids (want 3!), married to the smartest (and cutest) man I ever met. I live on my iphone, ipad and occasionaly dust off my macbook pro. I have multiple degrees, a BS with double major, and MS with a 4.0 (perfectionist). I studied abroad and consider myself a world traveler. And was a former marketing/pr manager (creative type) in hospitality and tourism. I multitask in my sleep. Im on twitter, instagram, pinterest, wordpress, of course facebook with a page too. I know my daily stats. I have so much I want to do and accomplish, and am constantly battling with how and when I go back to a self-directed career. And I am in a transition. I just moved in August from Brooklyn to the burbs, and this is what I blog about with a good friend of mine. All the best to you smart and chic bloggerettes!
Colleen recently posted..Snowflake support at #SandyHook
Wow Colleen, that is spot on in your case and don’t worry about the money making part (there is a reason I put Holly and Steffi’s picture under that point and not mind…lol), I am sure it’s in the making
Big Hugs from a fellow Blog-Soul-Mate
Dani recently posted..Sandy Hook Elementary Memorial Graphics
Dani, you are so cool! Love this post.
Mel recently posted..Bottle Your Bangles
Thanks Mel

Dani recently posted..Sandy Hook Elementary Memorial Graphics
Oh my god, I’ve so loved this! Just discovered you via decor8 and was woo’d by your gorgeously laid out blog (oh I love it!) – this description is so ridiculously apt, I had to laugh
Being a modern bloggerette is just so stinking cool and connecting with fellow bloggerettes is even cooler. Looks like an amazing time! xxx
Redlilocks {Swoon Worthy} recently posted..A Swoon Worthy Christmas Part II: The Mantle
Thank you, it was splendid, and so inspiring, I mean look at me I wrote the longest article in my blogging history

Dani recently posted..Maple Gingerbread Cookies